Mal­one, Cheryl K., and Fer­nando Elichirigoity. “Infor­ma­tion as Com­mod­ity and Eco­nomic Sec­tor: Its Emer­gence in the Dis­course of Indus­trial Clas­si­fi­ca­tion.” Jour­nal of the Amer­i­can Soci­ety for Infor­ma­tion Sci­ence and Tech­nol­ogy 54, no. 6 (2003): 512–520.

I’m a fan of Elichirigoity’s work. His Planet Man­age­ment book is a cre­ative analy­sis of how ocu­lar tech­nol­ogy boot­strapped the con­cept of glob­al­iza­tion. He looks at how tech­niques drawn from sys­tems the­ory helped to gen­er­ate that idea. I draw a lot of inspi­ra­tion from Elichirigoity because he thinks with many of the same the­o­rists I do.

This par­tic­u­lar arti­cle was pub­lished in one of my core jour­nals, and the sub­ject mat­ter is a lit­tle bit closer to what I study: clas­si­fi­ca­tions, stan­dards, and infor­ma­tion infra­struc­ture of the web. I shouldn’t under­sell Cheryl Mal­one, either, who has done some impor­tant research on infor­ma­tion access and pub­lic libraries. I saw Cheryl Mal­one speak at SLIS in 2008 on Eliza Atkins. Mal­one gives lucid, intel­li­gent, and inspir­ing talks. If you’re look­ing for a library his­to­rian to speak, she’s worth get­ting in con­tact with.

This arti­cle is about the adop­tion of the North Amer­i­can Indus­try Clas­si­fi­ca­tion Sys­tem (NAICS). NAICS was cre­ated as a replace­ment for the exist­ing Stan­dard Indus­try Clas­si­fi­ca­tion (SIC) that had been in use in the United States since 1937. NAICS is used by North Amer­i­can gov­ern­ment offi­cials and busi­nesses for gath­er­ing and orga­niz­ing infor­ma­tion on the econ­omy. As an exam­ple, the NAICS is used to col­lect data for the U.S. Eco­nomic Cen­sus that’s given every five years. That data is added to the FactFinder site. This data is used to chart eco­nomic trends and sta­tis­ti­cians and researchers ana­lyze for a vari­ety of purposes.

Mal­one and Elichirigoity show how the NAICS was orga­nized around one cen­tral prin­ci­ple: indus­try would be orga­nized around pro­duc­tion. This isn’t part of their analy­sis, this is just some­thing that the orga­niz­ers aspired to. They saw it as a way to cre­ate a bet­ter clas­si­fi­ca­tion sys­tem (library sci­en­tists would likely give you a dif­fer­ent opinion).

To say this another way, the NAICS was writ­ten so that it could be reduced to one sim­ple rule. To give this idea some legs, con­sider some of the other ways that indus­try could be orga­nized. In the ICS, for exam­ple, some parts of indus­try were orga­nized around ser­vices or busi­ness orga­ni­za­tions. In the ICS, Libraries formed a basic clas­si­fi­ca­tion cat­e­gory. It was listed in ter­mi­nol­ogy con­sis­tent with being an orga­ni­za­tion. In the NAICS, libraries were listed as a sub­cat­e­gory of Infor­ma­tion Ser­vices and Data Pro­cess­ing Ser­vices. In the NAICS, the empha­sis is on the process of work­ing with infor­ma­tion.

Mal­one and Elichirigoity say the clas­si­fi­ca­tion cre­ates a dis­cur­sive for­ma­tion that changes the con­cept of infor­ma­tion and its related economies. They take a Fou­cauldian approach to argue that this cre­ates a new way of know­ing, or regime, of infor­ma­tional eco­nom­ics, one that depends on the orga­niz­ing prin­ci­ple of the NAICS. Because the NAICS is so cen­tral for under­stand­ing large economies, this regime has sig­nif­i­cant con­se­quences for the activ­i­ties being classified.

I like this piece, but not because it’s ground­break­ing or new. It com­bines some old ana­lytic con­cepts from LIS and dis­course analy­sis into one think piece about the North Amer­i­can econ­omy. It’s clear, well-written, and about a topic that seems par­tic­u­larly timely given the cur­rent global eco­nomic sit­u­a­tion. It would be great to see this analy­sis extended to include some con­tem­po­rary data, which wouldn’t be too dif­fi­cult since the cen­sus data is made avail­able to the pub­lic. Also, the authors say that this cre­ates a new regime of infor­ma­tion eco­nom­ics — it would have been awe­some if they pro­vided even a rudi­men­tary cri­tique of how that regime was dif­fer­ent than the pre­vi­ous rather than end­ing with that provocative claim.

Day, Ronald E. “Death of the User: Recon­cep­tu­al­iz­ing Sub­jects, Objects, and Their Rela­tions.” Jour­nal of the Amer­i­can Soci­ety for Infor­ma­tion Sci­ence and Tech­nol­ogy 62, no. 1 (2011): 78–88.

Ron Day writes for JASIST alot.  His work devel­ops crit­i­cal the­ory in a jour­nal that is largely devoted to empir­i­cal social sci­ence. I have a con­flicted rela­tion­ship with most of his work that ends up in JASIST. Ron is super intel­li­gent, but the gen­eral audi­ence he ends up writ­ing for works from a very dif­fer­ent the­o­ret­i­cal per­spec­tive. This is great on the one hand because it gen­er­ates arti­cles that are acces­si­ble to a num­ber of dif­fer­ing per­spec­tives. But on the other hand, it also leads to some strange pas­sages that seem out of place because they read like direct responses to a peer reviewer–kind of like a short one-on-one Q & A ses­sion in the mid­dle of an arti­cle. Case in point:

… the method of this arti­cle requires expla­na­tion. One charge against it may be that the arti­cle involves intel­lec­tual brico­lage. This is true.

Any­way, this par­tic­u­lar arti­cle ana­lyzes the con­cept of the user in sev­eral the­o­ries cen­tral to Library & Infor­ma­tion Sci­ence, most notably Nick Belkin’s Anom­alous States of Knowl­edge (ASK). My inter­est with this arti­cle had to do with Day’s use of Lacan­ian psy­cho­analy­sis as a way to cri­tique “the infor­ma­tion user.” I’ve been work­ing on a sim­i­lar topic for  under­stand­ing infor­ma­tion architecture.

One of the most impor­tant sec­tions of this essay, at least for LIS, is Day’s expla­na­tion of Lacan­ian theory.

It is not at all the inten­tion of this sec­tion or this arti­cle to pro­pose psy­cho­analy­sis as a new ‘approach’ for empir­i­cal analy­sis, but rather, to exam­ine the con­struc­tion of the sub­ject within psy­cho­analy­sis, par­tic­u­larly, Lacan­ian psy­cho­analy­sis, as a bridge between the LIS user model—based on need—and a fuller and more pre­cise the­o­ret­i­cal, socio­cul­tural model. (82)

It seems to me that resis­tance to crit­i­cal approaches within LIS has often under­stood crit­i­cal the­ory as con­struct­ing empir­i­cal the­ory. This con­fu­sion has drawn cri­tique which argues that the crit­i­cal the­ory is a poor model for empir­i­cal infor­ma­tion behav­ior, and not with­out war­rant. Absolutely!

The issue here is that crit­i­cal the­ory does some­thing very dif­fer­ent than empir­i­cal the­ory. The con­fu­sion of the two approaches in LIS doesn’t seem pro­duc­tive, and it’s nice to see Day clearly say that crit­i­cal the­ory doesn’t nec­es­sar­ily pro­vide a model for empir­i­cal analy­sis. I should point out, that I think this the­o­ret­i­cal con­fu­sion is pri­mar­ily due to the dif­fer­ent the­o­ret­i­cal worlds that var­i­ous LIS schol­ars tend to approach their work with. One of the most use­ful exer­cises I did in grad school was to try and place the work of dif­fer­ent LIS aca­d­e­mics onto a spec­trum of research approaches. Although the exer­cise was nec­es­sar­ily reduc­tive, it was also a use­ful tool for under­stand­ing why peo­ple that seem to dis­agree with each other are dif­fer­ent. (Thanks to both Kristin Eschen­felder and Steve Pal­ing for ask­ing me to do those exer­cises!) Dif­fer­ences in cog­ni­tive frames make dis­ci­pli­nary dis­cus­sion pri­mar­ily dif­fi­cult at the the­o­ret­i­cal level.

One of the great things about this arti­cle is that it is a descrip­tive romp through Lacan­ian psy­cho­an­a­lytic con­cepts, dis­cur­sive psy­chol­ogy, and quasi-objects in the tra­di­tion of Ser­res and Latour. From my point of view, this is great: Day does some pow­er­ful work sum­ma­riz­ing dense con­cepts. The arti­cle isn’t a quick read, but because of its brevity and pub­li­ca­tion venue, it should be acces­si­ble to those who don’t fol­low the the­o­rists that Day describes.

The one thing I’m unsat­is­fied with, though, is that Day doesn’t ever get around to really cri­tiquing the information-seeking mod­els he men­tions. He sug­gests that the other information-seeking mod­els par­tic­i­pate in a folk psy­chol­ogy and mech­a­nis­tic view of infor­ma­tion behav­ior, but that’s the extent of cri­tique. It’s a lit­tle unsat­is­fy­ing to have the infor­ma­tion behav­ior lit­er­a­ture treated as if it is largely the same. (I should say that in a few places Day says that not all infor­ma­tion behav­ior mod­els have the same prob­lems he addresses, but that many do.) Maybe it’s just my per­sonal pref­er­ence as a rhetor­i­cal critic, but I wanted to see more cri­tique of a model like ASK (hope­fully con­tem­po­rary uses of ASK!) after the lengthy the­o­ret­i­cal description.

One rea­son I want to see that type of cri­tique: it seems to me that an infor­ma­tion behav­ior researcher’s eas­i­est appeal would be that they don’t actu­ally use the infor­ma­tion behav­ior mod­els in the way that Day sug­gests. So give them an exam­ple of how they do! (A hedge here: this paper came out of a con­fer­ence panel — per­haps a cri­tique wasn’t added­be­cause there was a very obvi­ous real dis­agree­ment dur­ing the panel. If that is the case, per­haps the peo­ple that Day is writ­ing for don’t need exam­ples of how they are using infor­ma­tion behav­ior mod­els mech­a­nis­ti­cally. Per­haps they were look­ing for a well-written descrip­tion of Day’s POV?) I guess my pri­mary con­cern is for Day to demon­strate that the tar­get of his cri­tique is legit­i­mately a con­tem­po­rary issue.

For my own work, I found his recap of imaginary/symbolic orders, affect, part-objects, and quasi-objects use­ful for fur­ther think­ing about stan­dards, clas­si­fi­ca­tions, and infor­ma­tion infra­struc­ture. Tech­ni­cal stan­dards, stan­dards doc­u­ments, clas­si­fi­ca­tion sys­tems, and the peo­ple inter­act­ing with them can be cri­tiqued with those con­cepts. Some­times it’s nice to have a well-written reminder of dense the­ory. Day does a nice job of that with this article.

UPDATE: Just a few notes after think­ing about this arti­cle a bit more.

Day’s dis­cus­sion about dif­fer­ences between sub­jects and iden­ti­ties is a use­ful dis­cus­sion for enrich­ing infor­ma­tion behav­ior stud­ies. Day puts it bet­ter than I could as he writes that in his under­stand­ing of the world includes  “the expres­sion and emer­gence of bod­ies, par­tic­u­larly sub­jects, as sin­gu­lar­i­ties, and then only later—through the over­lay of rep­re­sen­ta­tional cat­e­gories of recog­ni­tion and even classification—their being named as iden­ti­ties” (79: Check out the pas­sages around that area if you want to know more. It’s a good set of passages.) As far as I know, I hadn’t seen this dif­fer­ence men­tioned in the LIS lit­er­a­ture before. I hope it gets fur­ther explored in user studies.

Day’s con­cept of dou­ble medi­a­tion is also quite good. He describes a way of think­ing about infor­ma­tion behav­ior in terms of two axes. The first is a social/cultural/historical axis. That is, a way of under­stand­ing how a per­son is sit­u­ated within con­texts that afford their abil­ity to act in the world. The sec­ond axis, which I’m still think­ing about, he describes with heavy-handed term affect (I say heavy-handed, because this term has really taken off every­where. It’s hard to keep track of how it’s being used). He uses Deleuze and Guatarri’s writ­ing to talk about affect. By affect, he seems to mean the ways that bod­ies move through and inter­act in phys­i­cal space. The rea­son this part of his dis­cus­sion isn’t quite clear to me is because I’m try­ing to fig­ure out how to con­cep­tu­al­ize both axes together. It’s hard to focus on one axis with­out los­ing focus of the other.

Day describes the ideas he puts forth in this arti­cle as for­mal cau­sa­tion. I know this term has some dis­ci­pli­nary lever­age else­where, but I think that, at least within LIS, it would be use­ful to find a dif­fer­ent term to describe the same idea. For­mal cau­sa­tion, as a term, is a speed bump for me. I have to stop and think about it every time I see it. Because it’s con­cep­tu­ally related to mech­a­nis­tic cau­sa­tion, it also isn’t very cor­dial about the ways that it sug­gests other approaches to schol­ar­ship. There needs to be a bet­ter way to get at the same set of ideas.

One last thought: this arti­cle reminds me a lot of Josh Gunn’s “Refit­ting Fan­tasy” from a 1994 issue of the Quar­terly Jour­nal of Speech. Like Day, much of Gunn’s writ­ing is devoted to sketch­ing out con­cepts for an audi­ence that may be resis­tant to the ideas from Lacan (and in Gunn’s case, Slavoj Žižek). One rea­son that both are good arti­cles is because each author stretches to bring a extradis­ci­pli­nary ideas into the main­stream of their own discipline.