As background reading for a book project, I have been working through Lingua Fracta by Collin Gifford Brooke. I like this book alot because of its genre: it’s the type of theoretical work I’ve been writing recently.
One part in particular has stood out as particularly useful so far: Brooke’s discussion of rhetorical ecologies. Brooke describes a rhetorical ecology by way of the classical rhetorical canons: invention, arrangement, style, memory, delivery. An invention ecology, for example, is “a personal sensitivity to the conditions under which invention takes place in my own writing” (44).
It’s his example of an inventional ecology that drew my attention:
I attend a couple of conferences per year and each time, starting about halfway through the conference and extending to as long as a week following my return trip home, I am a particularly productive writer. I suspect that many people share this experience .… When I began blogging, I noticed a shift in my perceptions of the world around me.… Over time, the subtle obligation of the weblog has sometimes encouraged me to write when otherwise I would not” (44).
Although Brooke is writing largely about social conventions affecting the writing process, I couldn’t help but think of a Howard Becker book (Art Worlds) in which he explores the infrastructure of musical concerts. The typical concert lasts about three hours and systematic dependencies like concert labor, parking space, and occupant spaces become hopelessly entwined into that 3 hour time period. The odds of being able to run an eight-hour concert must work against a slew of preconfigured and embedded conventions of practice. The time of the concert, once established, literally becomes infrastructured into the social practice of the concert. When these conventions become embedded within technical systems, this infrastructuring process becomes significantly more complex.
Material objects are built because of social convention but then push back and solidify convention (ANT theorists will be yawning at how rudimentary that seems). Getting back to Brooke and his book, the thing I find interesting about rhetorical ecologies is the infrastructure involved in each. Yes, to some extent rhetorical ecologies are dynamic, but they also consist of infrastructured, material technologies. Just to begin thinking about blogging, it seems that one part of the structured ecology the HTML form field that is used in many content management systems as a way to shuttle text to the server. The interface provides an easy way to write a ton of text, but it resists composing with something more like a mind mapping piece of software. This is to say that it’s hard to doodle with bubbles in a blog. I need to think a little bit more about this, but standardized components provide resistance to writing and rhetoric.
This is all just a long way of saying that I’m finding a lot I like about Brooke’s book. It’s smart, and I see some great places to add infrastructural theory to his conception of rhetoric.

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